The person you talk to is the person doing the work.

Over 25 years across the whole chain of brand and Employer Brand, run from inside the business rather than advised on from outside — 14 years in multi-brand consumer goods, where I built the company's first formal Employer Brand program, and the years since across both lines.

I'd rather show the range through what was done than through adjectives: brand strategy and architecture, research and focus groups, the customer brand and the Employer Brand, packaging and the legal copy on it, the procurement table. The point isn't the list; it's that the two brands were never separate jobs for me.

When you talk to Ponte, you're talking to the person who'll do the work. There's no team to hand it down to.

And I'll tell you when something isn't right for you — including when the honest answer is that you don't need me yet.