The positioning was never properly set. It says one thing on the homepage and another in the sales deck. It sounds like three competitors. Ten people inside the company describe what you do ten different ways, and the newest hire can't quite repeat any of them. You can feel the fuzziness; what's missing is a shared, defensible answer to who are we for, and why us?
Most companies read this as a messaging problem, or a design one, and reach for a new site or a fresh tagline. But the gap is upstream of all of that — there's no agreed position for the site and the tagline to express, so each new thing quietly contradicts the last. The most useful signal isn't even internal. It's the distance between how you describe the company and how your customers describe it back to you. That distance is the work.
The engagement listens first — the founder, the people who sell and build and support, and the customers themselves — then turns the listening into a sharpened position, a messaging hierarchy so the company stops saying everything at once, the honest reason you can hold that position, the customers you're actually for, and a brief the next creative work is built from. The draft is pressure-tested with your leadership in a working session, not handed down from outside. About three weeks.
What it isn't — It isn't a logo, a visual identity, or finished campaign copy — those go to specialists, and they get built from this, not instead of it.
Price: €12,000
- You writeA line on what you're weighing.
- Selin replies personallyFrom the person who'd do the work.
- A mutual NDABefore anything confidential is shared.
- A discovery callThe call is the review.
- ContractWe agree the work, and begin.